Thursday, September 3, 2009

Eco-friendly totes from Anna Sui exclusively at Target

Target is taking recycling to new, fashionable heights this fall. Starting Labor Day weekend through October 31, Target will be featuring commissioned art from emerging artists like Michael Anderson and Josh Goldstein on its Times Square billboards, When the art exhibit ends, the billboards’ vinyl will then be transformed into 1,600 limited-edition, upcycled bags, using a tote bag designed by fashion maven Anna Sui, merging her love of art and fashion.
The tote bags offer consumers the opportunity to own a piece of one of the world’s most famous neighborhoods, Times Square. Each bag is made of 90% recycled flex bulletin vinyl, and features rock-and-roll details like black enamel studs.

The tote bags, destined to be the eco-friendly “it” bag of the season, will be available for purchase for $29.99 at on September 4 while supplies last. Purchasers will be able to select which artist’s work they prefer to have recycled into their tote bag. The bags will be shipped to buyers in early January.