Saturday, July 4, 2009

SWING: A Concept Shop

I was out and about checking out some new stores and I had read about a new shop that sounded really cool called SWING: A Concept Shop, so I decided to check it out. I have to say it's a very refreshing, inviting, and beautifully decorated shop located in Harlem at 1960 Adam Clayton Powell Blvd (at 118th Street).

SWING is a lifestyle boutique featuring a full range of apparel, children’s wear, home decor, beauty products, art, music and lifestyle products. SWING is the vision of owner, Helena Greene, a New York native and fashion designer who has lived and traveled extensively around the world. Greene returned to New York in 2007 after living in Antwerp, Belgium and shortly after her return, she was able to make her dreams come true by opening a concept store that would allow her to share what she’d experienced in her travels.

SWING offers an eclectic mix of signature and one-of-a-kind specialty items from cashmere apparel, to glassware, leather handbags, beauty products and greeting cards. Upon entry, guests are encouraged to absorb the full SWING experience, to sit and converse at the store’s communal table, enjoy a cup of Kusmi Tea or N’espresso coffee (sold in house), discover a point of interest and explore its diverse products.

SWING houses an ever-evolving inventory and currently features an array of distinctive brands including: Cristina Bomba (Italian knitwear), The L’anverre Collective (Belgian glassware and ceramics), Nafi de Luca (Italian hats), Rick Owens (L.A./Paris-based tanks/apparel), Album di Famiglia (Italian children’s wear), Finger in the Nose (children’s wear), Ann Demeulemeester (Belgian knitwear), Lie Down I think I Love You (English handbags), furnishings from China and stationery from local designers. The store also features all natural beauty and skincare products from New York’s Sphatika and houses art by various local artists.

SWING is a wonderful and exciting shop to visit so plan a day with your girlfriends and take a trip to Harlem. It's a short subway ride from Times Square, about 27 minutes on express train 2 and/or 3. The website is currently under construction but keep checking it at